“We retained iQuest to lead a critical strategy session with McDonald’s, our most important global client. iQuest worked closely with McDonald’s senior management to define the permission space and desired outcomes and then led a group of 19 senior participants from 4 different advertising agencies to boldly rethink the building blocks of their business. As a result, we were able to launch one of the most successful campaigns at a critical down period that started a long upswing in revenues. I have subsequently worked closely with iQuest on several other initiatives and always come away impressed with their approach and thinking. I wholeheartedly recommend iQuest to help when you've got a meaty strategic issue, key to your company's future, that you need to investigate, understand and solve."