We always focus on understanding our clients’ customers to guide the development of executable strategy. When it comes to iQuest, we pay very close attention to what our own customers have to say as well. It helps us improve, which in turn helps them improve, which helps us improve… you get the idea.

Wireless Toyz
Gregg Kuperstein, former VP Marketing MBE, former President Wireless Toyz

“iQuest calls it as it is and you should heed their advice as it may not always receive popular support. I have participated as an executive in two different franchise companies in both Canada and the United States in their strategy process and can share that they bring a refreshingly different perspective that in both cases made a significant difference. At MBE it caused us to be honest about our capabilities and at Wireless Toyz it led us to recruit outside executive talent as we did not have the capabilities to seize the opportunity they helped us identify."