Marketing

7 Secrets of Marketing in a Multi-Cultural World
Clotaire Rapaille

 

Blink: The Power of Thinking Without Thinking
Malcolm Gladwell

 

The Culture Code

Clotaire Rapaille

 

Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers
Bernd H. Schmitt and Bernd Schmitt

 

Customer Satisfaction is Worthless, Customer Loyalty is Priceless:
How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
Jeffrey Gitomer

 

Differentiate or Die: Survival in Our Era of Killer Competition
Jack Trout

 

Emotion Marketing: The Hallmark Way of Winning Customers for Life
Scott Robinette, Vicki Lenz, Jr. Hall Don, Claire Brand, Don Hall Jr.

 

The Experience Economy: Work Is Theater & Every Business a Stage
B. Joseph Pine and James H. Gilmore

 

Good to Great: Why Some Companies Make the Leap... and Others Don't
Jim Collins

 

How Customers Think: Essential Insights into the Mind of the Market
Gerald Zaltman

 

Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
Jack Mitchell

 

Hug Your People:

The Proven Way to Hire, Inspire, and Recognize Your Employees and Achieve Remarkable Results
Jack Mitchell

 

Inspirational Leadership: Destiny, Calling & Cause
Lance Secretan

 

Lateral Marketing: New Techniques for Finding Breakthrough Ideas
Philip Kotler, Fernando Trias de Bes

 

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
Frederick F. Reichheld, Thomas Teal

 

Marketing Imagination
Theodore M. Levitt

 

The Marketing Power of Emotion
John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

 

Marketing Revolution: A Radical Manifesto for Dominating the Marketplace
Kevin J. Clancy and Robert S. Shulman

 

Meaningful Marketing
Doug Hall, Jeffrey Stamp Ph.D., Sergio Zyman

 

McLuhan for Managers: New Tools for New Thinking
Mark Federman

 

The New Culture of Desire: The Pleasure Imperative Transforming Your Business and Your Life
Melinda Davis

 

Organizing Genius: The Secrets of Creative Collaboration
Warren Bennis and Patricia Ward Biederman

 

Permission Marketing : Turning Strangers Into Friends And Friends Into Customers
Seth Godin

 

Purple Cow: Transform Your Business by Being Remarkable
Seth Godin

 

The Tipping Point: How Little Things Can Make a Big Difference
Malcolm Gladwell

 

Unleashing the Ideavirus
Seth Godin

 

Will & Vision: How Latecomers Grow to Dominate Markets
Gerard J. Tellis and Peter N. Golder