Building Strong Brands
David A. Aaker

Corporate Religion: Building a Strong Company Through Personality and Corporate Soul
Jesper Kunde

Emotional Branding: How Successful Brands Gain the Irrational Edge
Daryl Travis

Emotional Branding: The New Paradigm for Connecting Brands to People
Marc Gobe, and Sergio Zyman

The Invisible Grail: In Search of the True Language of Brands
John Simmons

Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
Nicholas Ind

The New Positioning: The Latest on the World’s #1 Business Strategy
Jack Trout

Warp-Speed Branding: The Impact of Technology on Marketing
Agnieszka Winkler