Branding

Building Strong Brands
David A. Aaker

 

Corporate Religion: Building a Strong Company Through Personality and Corporate Soul
Jesper Kunde

 

Emotional Branding: How Successful Brands Gain the Irrational Edge
Daryl Travis

 

Emotional Branding: The New Paradigm for Connecting Brands to People
Marc Gobe, and Sergio Zyman

 

The Hero and The Outlaw, Building Extraordinary Brands Through the Power of Archetypes

Margaret Mark and Carol S. Pearson

 

The Hero Within, Six Archetypes We Live By

Carol S. Pearson

 

The Invisible Grail: In Search of the True Language of Brands
John Simmons

 

Living the Brand: How to Transform Every Member of Your Organization Into a Brand Champion
Nicholas Ind

 

The New Positioning: The Latest on the World’s #1 Business Strategy
Jack Trout

 

The Speed of Trust, The One Thing That Changes Everything

Stephen M. R. Covey

 

Warp-Speed Branding: The Impact of Technology on Marketing
Agnieszka Winkler